{"id":34,"date":"2024-07-18T18:21:00","date_gmt":"2024-07-18T18:21:00","guid":{"rendered":"https:\/\/scaledownnutrition.com\/?page_id=34"},"modified":"2026-07-30T16:40:38","modified_gmt":"2026-07-30T16:40:38","slug":"about-me","status":"publish","type":"page","link":"https:\/\/scaledownnutrition.com\/?page_id=34","title":{"rendered":""},"content":{"rendered":"\n<div class=\"wp-block-group has-text-color has-link-color wp-elements-1\" style=\"color:#69497c\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<!-- SCALEDOWN NUTRITION - ABOUT PAGE -->\n<!-- Paste this into a Custom HTML block in WordPress -->\n\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;700;800;900&family=Inter:wght@400;500&display=swap');\n\n  .sd-about {\n    background-color: #1a0a2e;\n    font-family: 'Inter', sans-serif;\n  }\n\n  \/* \u2500\u2500 HERO STRIP \u2500\u2500 *\/\n  .sd-about-hero {\n    background-color: #1a0a2e;\n    padding: 100px 40px 60px;\n    text-align: center;\n  }\n\n  .sd-about-eyebrow {\n    font-family: 'Montserrat', sans-serif;\n    font-size: 13px;\n    font-weight: 700;\n    letter-spacing: 3px;\n    text-transform: uppercase;\n    color: #7CB518;\n    display: block;\n    margin-bottom: 16px;\n  }\n\n  .sd-about-headline,\n  .sd-about h1.sd-about-headline,\n  h1.sd-about-headline {\n    font-family: 'Montserrat', sans-serif;\n    font-size: 56px;\n    font-weight: 900;\n    line-height: 1.05;\n    text-transform: uppercase;\n    color: #ffffff;\n    margin: 0 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}\n\n  .sd-about-cta h2 {\n    font-family: 'Montserrat', sans-serif;\n    font-size: 36px;\n    font-weight: 900;\n    text-transform: uppercase;\n    color: #ffffff;\n    margin-bottom: 16px;\n  }\n\n  .sd-about-cta h2 span {\n    color: #7CB518;\n  }\n\n  .sd-about-cta p {\n    font-family: 'Inter', sans-serif;\n    font-size: 17px;\n    color: rgba(255,255,255,0.7);\n    margin-bottom: 40px;\n  }\n\n  .sd-about-btn {\n    display: inline-block;\n    background-color: #7CB518;\n    color: #ffffff;\n    font-family: 'Montserrat', sans-serif;\n    font-size: 15px;\n    font-weight: 700;\n    letter-spacing: 1px;\n    text-transform: uppercase;\n    text-decoration: none;\n    padding: 18px 36px;\n    border-radius: 4px;\n    border: 2px solid #7CB518;\n    transition: background-color 0.25s ease, color 0.25s ease;\n  }\n\n  .sd-about-btn:hover {\n    background-color: transparent;\n    color: #7CB518;\n  }\n\n  .sd-about-cta-sub {\n    display: block;\n    margin-top: 14px;\n    font-family: 'Inter', sans-serif;\n    font-size: 13px;\n    color: rgba(255,255,255,0.4);\n  }\n\n  \/* \u2500\u2500 RESPONSIVE \u2500\u2500 *\/\n  @media (max-width: 900px) {\n    .sd-about-hero {\n      padding: 70px 24px 48px;\n    }\n\n    .sd-about-headline {\n      font-size: 40px;\n    }\n\n    .sd-photo-grid {\n      grid-template-columns: 1fr 1fr;\n      max-height: none;\n    }\n\n    .sd-photo-grid img {\n      height: 280px;\n    }\n\n    .sd-story {\n      padding: 60px 24px;\n    }\n\n    .sd-credentials-inner {\n      flex-direction: column;\n      gap: 20px;\n      align-items: flex-start;\n    }\n\n    .sd-about-cta {\n      padding: 60px 24px;\n    }\n\n    .sd-about-cta h2 {\n      font-size: 28px;\n    }\n  }\n\n  @media (max-width: 480px) {\n    .sd-photo-grid {\n      grid-template-columns: 1fr 1fr;\n    }\n\n    .sd-photo-grid img {\n      height: 200px;\n    }\n\n    .sd-about-btn {\n      width: 100%;\n      text-align: center;\n    }\n  }\n<\/style>\n\n<div class=\"sd-about\">\n\n  <!-- HERO -->\n  <div class=\"sd-about-hero\">\n    <span class=\"sd-about-eyebrow\">My Story<\/span>\n    <h1 class=\"sd-about-headline\">I Know What It Feels Like To <span>Carry Extra Weight.<\/span><\/h1>\n    <p class=\"sd-about-intro\">Not just physically. The shame of it. The frustration. The starting over. I&#8217;ve been there, and I found a way out that actually lasts.<\/p>\n  <\/div>\n\n  <!-- PHOTO GRID: before left, after right -->\n  <div class=\"sd-photo-grid\">\n    <img decoding=\"async\" class=\"sd-photo-before\" src=\"https:\/\/scaledownnutrition.com\/wp-content\/uploads\/2024\/07\/Image-1-edited.jpg\" alt=\"Elliot before\" \/>\n    <img decoding=\"async\" class=\"sd-photo-before\" src=\"https:\/\/scaledownnutrition.com\/wp-content\/uploads\/2024\/07\/1914630_886408483620_3176873_n-1.jpg\" alt=\"Elliot before\" \/>\n    <img decoding=\"async\" src=\"https:\/\/scaledownnutrition.com\/wp-content\/uploads\/2026\/07\/Untitled-design-24.png\" alt=\"Elliot after\" \/>\n    <img decoding=\"async\" src=\"https:\/\/scaledownnutrition.com\/wp-content\/uploads\/2026\/07\/Untitled-design-25.png\" alt=\"Elliot after\" \/>\n  <\/div>\n\n  <!-- STORY -->\n  <div class=\"sd-story\">\n    <div class=\"sd-story-inner\">\n      <span class=\"sd-story-label\">The Long Version<\/span>\n\n      <p>I know what it feels like to carry extra weight. Not just physically. The shirt-on-at-the-pool thing. Avoiding photos. Feeling like your body is working against you no matter what you try.<\/p>\n\n      <p>At my heaviest I was pushing 240 pounds. I tried everything. Nothing stuck until I stopped looking for the perfect diet and started building habits that actually fit my life. Forty pounds gone in three months. Seventy total. Kept it off for over fifteen years.<\/p>\n\n      <p>That experience sent me deep into what actually works for busy, real-world guys. I got certified in nutrition coaching and personal training, and spent years figuring out what actually moves the needle for guys with real jobs and real lives.<\/p>\n\n      <p>The men I work with are professionals, not gym rats. Life got busy, priorities shifted, and somewhere along the way they stopped recognizing themselves. They don&#8217;t need more information. They need a system that holds up when life doesn&#8217;t cooperate.<\/p>\n\n      <p>That&#8217;s exactly what I build with them.<\/p>\n    <\/div>\n  <\/div>\n\n  <!-- CREDENTIALS -->\n  <div class=\"sd-credentials\">\n    <div class=\"sd-credentials-inner\">\n      <div class=\"sd-credential\">\n        <div class=\"sd-credential-dot\"><\/div>\n        <span>Certified Nutrition Coach, Precision Nutrition<\/span>\n      <\/div>\n      <div class=\"sd-credential\">\n        <div class=\"sd-credential-dot\"><\/div>\n        <span>Certified Personal Trainer, Canfitpro<\/span>\n      <\/div>\n\n    <\/div>\n  <\/div>\n\n  <!-- CTA -->\n  <div class=\"sd-about-cta\">\n    <h2>Ready To <span>Make It Happen?<\/span><\/h2>\n    <p>Book a complimentary strategy session and let&#8217;s figure out what&#8217;s actually in the way.<\/p>\n    <a href=\"https:\/\/pages.elliotsokolsky.ca\/calendar-page\" class=\"sd-about-btn\">Book a Weight Loss Strategy Session<\/a>\n    <span class=\"sd-about-cta-sub\">Complimentary. No pressure, no pitch, just a real conversation.<\/span>\n  <\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>My Story I Know What It Feels Like To Carry Extra Weight. Not just physically. The shame of it. The frustration. The starting over. I&#8217;ve been there, and I found a way out that actually lasts. The Long Version I know what it feels like to carry extra weight. Not just physically. The shirt-on-at-the-pool thing&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-34","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/scaledownnutrition.com\/index.php?rest_route=\/wp\/v2\/pages\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scaledownnutrition.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/scaledownnutrition.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/scaledownnutrition.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scaledownnutrition.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34"}],"version-history":[{"count":8,"href":"https:\/\/scaledownnutrition.com\/index.php?rest_route=\/wp\/v2\/pages\/34\/revisions"}],"predecessor-version":[{"id":221,"href":"https:\/\/scaledownnutrition.com\/index.php?rest_route=\/wp\/v2\/pages\/34\/revisions\/221"}],"wp:attachment":[{"href":"https:\/\/scaledownnutrition.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}