Most Coaches
Give You A Plan.
I Build One Around You.
Eating, training, and habits, all three, coordinated around your actual life. I do the thinking so you can focus on showing up.
This is high touch, high attention coaching for busy professional men who are done starting over.
Not a program you follow alone. A coaching relationship where I’m actively in your corner every week, tracking your progress, scouting your restaurants, troubleshooting your obstacles, and adjusting the plan before things fall apart.
Most coaches hand you a system. I build one around you.
Who This Is For
This is for you if
- You’re a busy professional who wants sustainable results without extreme diets or marathon gym sessions
- You’ve tried things before that worked briefly but never stuck
- You want someone in your corner who actually knows your life, your schedule, and your goals
- You care about feeling strong and energetic, not just hitting a number on the scale
- You’re ready to commit to a process and trust it
This isn’t for you if
- You’re looking for a quick fix or aggressive crash diet
- You want a static meal plan with no ongoing coaching
- You want a plan but not a coaching relationship
- You’re looking for bodybuilding or powerlifting specific programming
What’s Included
This isn’t a PDF you download and forget about. It’s an active, ongoing coaching relationship that moves with your life.
Weekly 1:1 Coaching Call
45 minutes covering progress, habits, and goals. Every week, no exceptions.
Personalized Plan
Nutrition and training built around your actual life, not a template.
Food Photo Feedback
Real feedback on what you’re actually eating, through the coaching app.
Restaurant Menu Scouting
I’ll look at the menu before you go so you already know what to order.
Grocery Shop-Along
In person or virtual, to set your kitchen up for success.
ScaleDown Strength Method
A time-efficient strength training protocol designed for busy schedules. Two sessions per week.
Habit & Routine Design
Systems that hold up when life gets messy, not just when it’s convenient.
Between Session Support
Text and app support for questions, guidance, and real time help.
In-Person Training Session
One session per month for Toronto area clients.
A Note on GLP-1 Medications
If you’re currently on a GLP-1 medication like Ozempic or Wegovy, I’m open to working with you. You’re an adult making your own health decisions and I respect that. My role is to build the habits, the nutrition, and the training foundation alongside the medication so that when you’re ready to come off it, the results stick. The medication is a tool. The work still has to be done. The goal is to get you to a point where you don’t need the peptides to lose and keep off the weight.
Commitment & Pricing
2-month minimum commitment